Friday, August 5, 2011

Gant Rugger X Close Up and Private F/W '11/12

bravo sergei!


This publication is the result of a unique visual collaboration between Sergei Sviatchenko and Gant Rugger Denmark.

Opened last year, the Copenhagen store was quick to reach out to the city's stylish and creatively influential men.

Top of their list was Sergei Sviatchenko. Not only is he one of the countries most respected living artists and undoubtedly one of Denmark's best-dressed men, but his world-famous online gallery Close Up and Private also celebrates the kind of menswear Gant Denmark is built on - a wardrobe for the modern man inspired by American Ivy and European classics.

Many consider Sviatchenko's work as a revolutionary approach to fashion photography. It's a totally fresh and dynamic style inspired by his work as an abstract painter and collage artist and also his infectious love of clothes.

It didn't take long before Gant Rugger Denmark and Sergei Sviatchenko pooled together on this, their first collaborative project:  A–COLLABORATION GANT RUGGER X Close Up and Private FALL/WINTER 11/12 COLLECTION

Originally dating as far back as 1914, GANT is synonymous with ivy league and classic preppy style. GANT Rugger is the brand’s younger label. Lead by Stockholm-based designer Christopher Bastin since 2009, GANT Rugger is a pure expression of the brands authentic American heritage.

With cropped blazers, fair isle sweaters, rugged chinos, washed denim, ribbed cardigans, winter weight madras shirts, signature popover button-downs and an array of outer-wear, GANT Rugger’s winter collection 2011/12 provides close up and private’s Sergei Sviatchenko with a rich palette of texture, colour and design with which to work.

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