when i die bury me with the 'lo on...
XXL takes a look at Hip-hop’s association with Ralph Lauren which includes several famed ‘Lo heads, like Thirstin Howl III,
Just Blaze, Raekwon and 88 Keys. The article traces the
start of Ralph mania in the hip hop community and just why the brand
still resonates with that crowd today.
In 1967, Bronx-native and son of Jewish immigrants Ralph Lauren
(born Ralph Lifschitz) begins selling neckties he’s designed under the
name “Polo.” With no formal fashion training, he spends the 1970’s
expanding the Polo brand to include women’s and men’s clothes that
emphasize a classic American look marked by upper-class imagery. Polo
goes on to become the flagship brand of a multi-billion dollar fashion
empire by selling a lifestyle that would captivate hip-hop culture in
the coming years.
Head on over to XXL to read the full article.